Filling in the pieces.
Content strategy provides guidance around content development and migration. It serves as the foundation for design and copywriting efforts — providing a baseline for organizing content into related groupings that can be leveraged for personalization and audience segmentation.
Content strategy guides the creation, delivery, and governance of useful, usable content. It connects your content efforts with business goals and user needs — getting the right content, to the right people, in the right place, at the right time.
Our capabilities include planning aspects of managing content throughout its lifecycle, and influence the design, development, production, presentation, evaluation, measurement, and governance of content.